Extend your content's shelf life exponentially
Scripps Networks Interactive's Food Network wanted to leverage its latest "The Next Food Network Star," Aarti Sequeria, and create engagement on their site.
Food Network created a segment called "Ask Aarti" where they encouraged users to ask questions of the new network star. After of week of submissions, Aarti answered many of the fans" questions, and the project was viewed as a success… but then the exciting part happened.
The closed event was left on the web site, but traffic and interactions doubled over the ensuing weeks. Fans were using the Ask Aarti EventBox as a reference site for Indian cooking! The EventBox still drives visits and interactions today. Food Network was blown away that the EventBox extended the life of their content from days to months.
Since then, Food Network said, "VHM offers a solid Q&A application, but what I love most is that I can use the same tool to set up polls, contests, feedback applications and more."