FOOD NETWORK/ASK AARTI

Scripps Networks Interactive’s Food Network wanted to leverage its latest The Next Food Network Star, Aarti Sequeria, and create engagement on their site. Thus, Food created a segment called "Ask Aarti" where they encouraged users to ask questions of the new network star. After of week of submissions, Aarti answered many of the fans' questions.

AOL MOVIEFONE/BURLESQUE

When Voices Heard Media first approached Moviefone, they were skeptical and responded that people don’t want to engage; they just read about movies. Moviefone started by posting an EventBox inviting visitors to "Ask Cher and Christina Aguilera Questions."

TUAW

AOL’s "The Unofficial Apple Weblog" or TUAW is famous for its live coverage of the annual MacWorld Conference. In the past, TUAW would host a short survey with just three choices, or they would allow unorganized comments. In 2010, TUAW used the EventBox to amplify their coverage, encouraging users to vote for the "best of" software, hardware, and apps.