Original Poll Case Studies

WBIR "TOP FIVE" STORIES

Each week, WBIR Television invites viewers to submit and vote on their "Top 5" favorite things, such as restaurants. WBIR found that food seemed to be a favorite topic. The Top 5 responses are then reported on the Friday evening news, and the reporters feature the top choices. In WBIR’s weekly photo contest, the user who submitted the photo of the week receives a prize, such as a T-shirt. With as many as 50,000 visitors to the site each month visiting the EventBoxes, WBIR sees how users go back and forth between the broadcast and site.

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WASHINGTON WIZARDS

Monumental Sports & Entertainment, owners of the NBA's Washington Wizards, NHL's Washington Capitols, and the Verizon Center, set up a VHM EventBox asking fans what types of changes they would like to see within the organizations and arena. There were 9,000 unique visitors, 26,000 interactions, 35,000 page views, and 17,800 votes on 30 pre-set choices, which ranged from team colors to concessions.

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