Multimedia Poll Case Studies

AOL TVSQUAD/DANCING WITH THE STARS

For the launch of the 2011 season of "Dancing with the Stars," AOL TV wrote its usual blog post identifying which contestants they thought should make the cut. This season was di!erent, however, when AOL TV opened the question to users and promoted the content on the AOL.com home page. Within 24 hours they received 20,000 votes and 40,000 by the end of the week...

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