AOL MOVIEFONE/HARRY POTTER

Among Moviefone's most successful social events was a contest inviting visitors to embed a YouTube video demonstrating how they were the best Harry Potter fan. The wildly popular contest resulted in 30,000 unique visitors on the page in 7 days, 50,000 page views, 18,000 interactions (votes, comments, and submissions), 300 "shares" on external social media sites (200 via Facebook), and 37 video submissions. The leading video had 1.3 million YouTube views within 10 days.

WBIR PHOTO CONTEST

Eric Berry entered the NFL draft as an All-American from the University of Tennessee. He had received several VIP tickets to the draft and decided to use them to promote his new web site and celebrity status. Berry partnered with Gannett's WBIR Television to create a contest for viewers to win these VIP draft tickets by demonstrating who was the biggest UT fan. Text, photos or video could be entered in the contest, and fans went wild on Facebook trying to get their friends to vote for them on the WBIR site.