The Cream of the Crop Events, Customers and Engagement

FOOD NETWORK/ASK AARTI

Scripps Networks Interactive's Food Network wanted to leverage its latest The Next Food Network Star, Aarti Sequeria, and create engagement on their site. Thus, Food created a segment called "Ask Aarti" where they encouraged users to ask questions of the new network star. After of week of submissions, Aarti answered many of the fans' questions.

JSYK/GLEE

JSYK is a pop/entertainment blog for teens. JSYK has leveraged the EventBox for customized contests and givewaways around "Glee", "Twilight" and more. The biggest traffic came from their "Tell Us" event "What's On Your 2010 Wish List," in time for Black Friday. Kids went crazy with nearly 140,000 visitors posting what they wanted for Christmas...

TUAW

AOL's "The Unofficial Apple Weblog" or TUAW is famous for its live coverage of the annual MacWorld Conference. In the past, TUAW would host a short survey with just three choices, or they would allow unorganized comments. In 2010, TUAW used the EventBox to amplify their coverage, encouraging users to vote for the "best of" software, hardware, and apps.

WASHINGTON WIZARDS

Monumental Sports & Entertainment, owners of the NBA's Washington Wizards, NHL's Washington Capitols, and the Verizon Center, set up a VHM EventBox asking fans what types of changes they would like to see within the organizations and arena. There were 9,000 unique visitors, 26,000 interactions, 35,000 page views, and 17,800 votes on 30 pre-set choices, which ranged from team colors to concessions.

TORONTO MAPLE LEAFS

Each year, the Toronto Maple Leafs host a Media Day on their website. Last year, their fans were even more fanatical than usual. You'd be surprised to see what a Live Q&A does to fans.

TRAVEL CHANNEL

The Travel Channel wanted to find a solution for engaging their readers online. For one of their biggest weeks in the year, Beach Week, Travel Channel decided to let their fans vote on what they thought was the best overall beach. What Travel Channel got was more than just interaction.

IGN'S LIVESTREAM

What better way to include your fans in a LiveStream than to have a Live Twitter Stream on your site? IGN game fans were thrilled with this kind of experience on IGN's site, and each game release thousands come back to interact and watch.

WBIR "TOP FIVE" STORIES

Each week, WBIR Television invites viewers to submit and vote on their "Top 5" favorite things, such as restaurants. WBIR found that food seemed to be a favorite topic. The Top 5 responses are then reported on the Friday evening news, and the reporters feature the top choices. In WBIR's weekly photo contest, the user who submitted the photo of the week receives a prize, such as a T-shirt. With as many as 50,000 visitors to the site each month visiting the EventBoxes, WBIR sees how users go back and forth between the broadcast and site.

BILL HASLAM

Governor Bill Haslam was elected after a historic "Tennessee Jobs Town Hall" on the Voices Heard Media platform which he took across the state. It also created a viral phenomenon among Tennessee Facebook users who appreciated him personally responding to their friends.

AOL AUTOBLOG/PODCASTS

Every Monday between 5 and 10 pm EST, Autoblog launches an EventBox so visitors can ask questions in advance of their weekly podcast. At around 10 pm, Autoblog records their weekly podcast using the blog readers' top questions.

THE HUFFINGTON POST

The Huffington Post launched Voices Heard Media's EventBox in several of its major sections, including Culture, Entertainment and Living.

JSYK/GLEE

JSYK is a pop/entertainment blog for teens. JSYK has leveraged the EventBox for customized contests and givewaways around "Glee", "Twilight" and more. The biggest traffic came from their "Tell Us" event "What's On Your 2010 Wish List," in time for Black Friday. Kids went crazy with nearly 140,000 visitors posting what they wanted for Christmas...

AOL MOVIEFONE/BURLESQUE

When Voices Heard Media first approached Moviefone, they were skeptical and responded that people don't want to engage; they just read about movies. Moviefone started by posting an EventBox inviting visitors to "Ask Cher and Christina Aguilera Questions."

AOL MOVIEFONE/HARRY POTTER

Among Moviefone's most successful social events was a contest inviting visitors to embed a YouTube video demonstrating how they were the best Harry Potter fan. The wildly popular contest resulted in 30,000 unique visitors on the page in 7 days, 50,000 page views, 18,000 interactions (votes, comments, and submissions), 300 "shares" on external social media sites (200 via Facebook), and 37 video submissions. The leading video had 1.3 million YouTube views within 10 days.

TELEVISA'S CHESPIRITO!

Televisa, the largest television station in Latin-America, wanted to celebrate the life of one of its extraordinary legends, Chespirito. In January, they launched several events including a Twitter feed, Q&As and FAQs about contests where fans could win up to $50,000.

AOL TVSQUAD/DANCING WITH THE STARS

For the launch of the 2011 season of "Dancing with the Stars," AOL TV wrote its usual blog post identifying which contestants they thought should make the cut. This season was di!erent, however, when AOL TV opened the question to users and promoted the content on the AOL.com home page. Within 24 hours they received 20,000 votes and 40,000 by the end of the week...