Know What's Important to Your Audience

The Goldwater Institute wanted to engage its supporters online while also learning what topics are most important (helping Goldwater to focus their efforts within reason to donors' interests).

The result was a "Tell Us" EventBox which asked supporters to suggest ideas for Goldwater to emphasize or pursue. Within a few weeks,

• 635 donors submitted
• 46 questions and
• 109 votes and
• Pursued more than 1,000 pages on the EventBox

The next step for Goldwater is to add a "Donate" button in the advertising box of the EventBox, encouraging supporters to make an impulse donation when their voices are heard.