AOL TV Squad's Dancing with the Stars
See stars with high impressions and higher interaction ratesFor the launch of the 2011 season of "Dancing with the Stars" AOL TV wrote its usual blog post identifying which contestants they thought should make the cut. This season was different, however, when AOL TV opened the question to users and promoted the content on the AOL.com home page. Within 24 hours they received
And those users had more than 50,000 interactions with the EventBox – meaning that they were engaged in the contest. Interestingly, the second place winner had not been considered by the AOL editor, demonstrating the power of users' voice when engaged. |
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