Spark Magic!

Moviefone found it could use the EventBox as a real-time focus group to determine what visitors wanted to see, and then react quickly to feature high-traffic content and remove low-traffic content.

Among its most successful social events was a contest inviting visitors to submit a video (or embed a YouTube video) demonstrating how they were the best Harry Potter fan. The wildly popular contest resulted in

• 30,000 unique visitors on the page in 7 days
• 50,000 page views
• 18,000 interactions (votes, comments and submissions)
• 300 ‘shares’ on external social media sites (200 via Facebook)
• 37 video submissions

The leading video had 1.3 million YouTube views within 10 days.

Moviefone was mentioned on every showing, and the hilarious event was featured on URLesque and Perez Hilton, among other sites and bloggers.