Mobile ‘app’ runs simultaneously with site EventBox - no app marketplace or downloading required.
KNOXVILLE, TN – While Voices Heard Media’s EventBox has always worked on mobile platforms, the company announced it has optimized the technology with HTML5, HTML and Javascript so it operates like a mobile application – but with no downloading or the hassle of the apps marketplaces. The EventBox now automatically scales to recognize and custom-fit any touchpad device, including all types of smartphones, tablets, iPhones and iPads. The critical difference is the Mobile EventBox can be delivered via a link in an email or SMS text message.
According to Forrester Research, SMS texting has five times the response rate of any other direct marketing tool.
“It’s not enough to create a mobile app and tell your customers to go find and download it from an apps marketplace,” said Will Overstreet, founder and CEO of Voices Heard Media. “Our clients and their users want to engage each other immediately, directly, repeatedly and easily – apps marketplaces and downloads only get in the way.”
Features of the optimized EventBox include:
- Uses the same javascript code for sites, Facebook pages and mobile.
- Detects any touchpad interface and scales to custom-fit the screen.
- No need to develop for different platforms.
- HTML5 video player that ensures multimedia runs across all platforms.
- No matter where EventBoxes are placed, the event is administered from one control panel.
- The reporting panel provides detailed analytics for the entire event.
- New events can be sent over and over without asking customers to re-download the app.
VHM’s optimization uses a similar approach being taken by Facebook and Disney. Facebook’s Project Spartan was recently leaked and is expected to be announced in July 2011. Facebook and its apps developers are utilizing HTML, JavaScript, and HTML5 with the goal of making the iPhone apps market obsolete. For the same reasons, Disney recently acquired an HTML5 mobile gaming company.
For more information, please email This e-mail address is being protected from spambots. You need JavaScript enabled to view it. or visit http://www.voicesheardmedia.com.
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About Voices Heard Media
Founded in 2007 by former NFL player and broadcaster Will Overstreet, Voices Heard Media is the leader in multi-platform user engagement tools. Our Engagement Engine technology platform powers a suite of embeddable applications that spark engagement and build communities on your site -- and across mobile and social platforms. For more information, please visit www.VoicesHeardMedia.com.
