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We teamed up with our partners at Opry Entertainment and ABC to put together an interactive personality quiz for their hit show Nashville. After seeing an interaction rate of over 75% with more than 60,000 fans taking the quiz and sharing it over 5,000 times, it was obvious the quiz was a hit.

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One of the first questions I ask a potential client is, “What are your company’s primary goals around engaging users on your web properties?”  I primarily speak to online publishers and media companies who always rattle off a variety of answers.  However, the one answer that is consistent across the board seems to be, “We are looking to increase video views of new and existing content.”

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Recently, we have received several inbound leads from customers wanting to know how to get their consumers, audience, or even their employees to engage with their event.  What they mean by ‘engage’ is how can the client get users interacting and actively communicating with their brand either through the users mobile phone, on the brands website, and or the brands social media site.  To clarify, an “event” can be defined as a product launch, conference, contest, or other specific marketing campaign with a defined beginning and end date. 

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The Academice Event Professional conference is designed to meet the professional development needs of special event planners from the academic community.  This conference presents an exceptional, cost effective opportunity to learn from academic event planning peers and event industry leaders to enhance event management skills and network with industry colleagues.  In its eighth year, the AEP team was looking to to do the following:

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“Yes, Virginia, there is a Santa Claus.”  I find myself wondering what must have been Francis Pharcellus's first thought when contemplating his response to little 8-year-old Virginia O’Hanlon’s question asking whether Santa Claus was real or not.   Whatever his thought, no one could possibly have conceived the impact of his response nor how it would be adopted as a part of Christmas lore.  This one seemingly trivial story has gone on to become history’s most reprinted newspaper editorial and has been translated into dozens of languages and appeared in countless numbers of movies, books, and on posters and stamps.  It’s one of my favorite examples of how a few carefully chosen words can stand the test of time and still stir hearts and minds years after they have been written.  

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In the first part of this blog, I discussed some of the possible reasons a prospect may go silent on you mid-sale.  At some point, whether it is fear of rejection (by this, I mean fear of rejecting you), position, priorities, or something else, eventually every sales person feels like they’re getting the cold shoulder at sometime.

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It’s hard to believe I’ve been working for Voices Heard Media for over 5 years now.  Working for a startup company has been one of the most rewarding experiences of my life; primarily because it has also been one of the hardest things I have ever been a part of.  While there are an infinite number of situations that make working for a startup difficult, one of the most challenging and perhaps disheartening things I’ve had to deal with is silence.

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the challenge

Fox Sports wanted a campaign that would create a network effect with all of its different web properties. 

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There are several different reasons why people attend conferences: networking, inspiration, staying up to date on latest industry trends, and publicity.  On the other side of the coin, conference planners need to find more ways to provide an engaging experience for attendees that encourages active participation and adds informational value to the conference subject matter.   The following describes how the Duke Clinical Research Institute recently leveraged Voices Heard Media’s products and services to do just that.

Tagged in: mobile q&a survey

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Voices Heard Media recently wrapped up a campaign that boosted ROI and added value beyond traditional customer engagment.  

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Technology is ever changing, and two of the biggest changes for companies today are the need for an omnichannel presence and engaging content.   EndPlay and Voices Heard Media are partnering to provide content on any device that moves a user from a passive visitor to an actively engaged user.

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Playing_For_Keeps_Gamification_For_Visitors.jpg

Gamification is a way for brands to prompt repeat visits.  How?  By offering incentives and rewarding certain actions for frequent visitors. 

We’ve recently added a new partner, Punchtab; they specialize in helping companies create reward systems. 

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The majority of businesses have similar marketing goals with inciting user engagement: 

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Don’t tell our CEO, Will, but I have a reserved table at a local pub every Tuesday night to play trivia.  My team and I are not the only regulars, but are leading for the most wins in 2013.  Several teams are there each week to win bragging rights and gift cards. 

From the bar’s perspective, this is ideal as on a slow weeknight, they have a built-in base of customers each week.  This tactic shouldn’t be exclusive to the restaurant industry, though.  Gamifying your users’ online experience can help drive the results you are looking to achieve as well. 

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