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While the power of making a connection with an audience is not new, the advent and rise of the social networks has fueled a new frenzy to connect with consumers on a one-to-one level. Media companies, sports organizations, celebrities, politicians, businesses and advertisers are looking for more and innovative ways to enable and drive connection, and the Internet is winning big. As a result, there is a massive shift of billions of ad dollars away from traditional media and to Internet media.
But content still is king. Thus, Voices Heard Media creates web, mobile and engagement ad applications that allow viewers, listeners and fans to engage first hand with the talent, celebrities and topics they find most interesting. Conversely, Voices Heard Media enables its customers to relevantly respond to the greatest number of users and consumers with the least amount of time and effort.
Voices Heard Media achieves these results through a patent-pending application of semantic analysis that intelligently distills massive numbers of questions, comments and votes from multiple sources (web, mobile, text and email) to identify an individual’s, group’s or entire audience’s voice – all in real time, no matter the size.
For the first time, the media and marketers can cut through the social media noise in order to hear and relevantly respond to consumers in the moment – the moment when consumers are most likely to engage or purchase.
Voices Heard Media was founded in 2007 and now has offices in New York, Los Angeles, Nashville and headquarters in Knoxville, TN. Its team is focused on creating unique and memorable experiences for users while enabling its media and marketer customers to engage, understand and relevantly respond to their large audiences.
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